New Year Brings New Opportunities

The end of the year is usually when people discuss the events of the year, but we are doing it a little bit differently! Let’s take a sneak peak of some marketing activities that should (or should not) be done in 2019.
As is widely known, most people are on Facebook. For the most part it is a great way to stay connected with family and friends. However, Facebook may not be the best marketing tool for a business. It really depends on your target market. For instance, more and more young people are straying away from Facebook, so it would make more sense to interact with them on a platform that they use on a consistent basis.
Video marketing, on the other hand, is an activity that is good for virtually any type of target market. The reasoning is quite simple. People tend to retain information quicker when they see it rather than read it. It doesn’t matter who your customers are, if you produce videos that resonate with them, the odds are better that they remember your company better!
The next suggestion may sound boring, but it is worth noting: Good content still matters! Take a look at this through the eyes of your consumer. When they read or watch information that directly relates to them, of course they will be interested and the more interested they are in your information, the more connected they will feel with your company!
Along the same lines, when doing email marketing, ensure you are talking on a personal level. You still want to talk about your products or services, but do it in a conversational style rather than an authoritarian tone. This is achieved by writing emails as if you were emailing a friend. Ask them about their day, family or work and slowly talk (not tell) about your product or service. The more they feel like they have a relationship with you, the more likely it is that they will want to engage with you.
Brainstorming marketing ideas for the new year can be exciting, and overwhelming – especially for a small company without a marketing person. That is why it is important to remember that small marketing companies like Media Services Unlimited, love to assist small companies and nonprofit organizations with marketing activities! It is vital for any company to do marketing! So, go out there and try some different marketing activities for the new year! You never know. . . a new marketing activity could be the key to discovering a whole new group of customers that you never knew existed!