As we all know, marketing is vital in any business –whether it is a large corporation, a medium-sized business, or even a small business or a nonprofit organization. However, for a small business or a nonprofit organization, accomplishing marketing tasks can be difficult . The leaders of the organization may not have the desire or the time to do complete the marketing tasks needed on an on-going basis. So, what are they supposed to do? ? ? It is always an option to hire a marketing person, but the organization may not need a full-time employee for that role. But what about working with a marketing company?
At first, the second option may not seem appealing, but let’s take a look at some of the advantages of contracting with a marketing company. First, if the organization doesn’t have a marketing project running at the moment, the marketing company won’t get paid (in some instances). That is great for the small business or the nonprofit organization, but probably not the best news for the marketing company!
Another perk in going with a marketing agency is that they can be viewed as a whole marketing department instead of just one person. For example, say there is a need for a marketing video. A marketing assistant may not have the technical skills for that project, but chances are someone in a marketing company will have that exact skill!
The final positive in contracting with a marketing company is the cost. Now, at first glance, one might assume that it would be cheaper to hire an employee, but that may not be the right assumption! The average salary for a marketing assistant in the Midwest is roughly $40,000 a year. Now, it is true marketing agencies can be expensive, but in the Midwest charging that amount for one client is uncommon! Additionally, some marketing companies actually focuses on assisting small companies and nonprofits with their marketing activities. Take Media Services Unlimited for example, it is a small business that focuses on helping with marketing activities for other small businesses and nonprofits! They have a wide range of capabilities that include preparing marketing materials, social media web design, social media management, video editing – just to name a few!
So, whether it is a small business or a nonprofit organization, remember doing marketing activities is vital to the success of the organization! Don’t let time or money be a factor in eliminating marketing efforts! If the need of a marketing employee is unrealistic, there are still ways of performing those necessary marketing tasks without breaking the bank! Contracting with a marketing company such as Media Services Unlimited can be cost effective and it just might put your business in your ideal customer’s mind the next time they need your product or service!